'I've been disappointed and impressed' -Chimamanda Adichie joins Instagram, writes on her decision to 'Wear Nigerian' brands | Welcome to Linda Ikeji's Blog





Monday, 8 May 2017

'I've been disappointed and impressed' -Chimamanda Adichie joins Instagram, writes on her decision to 'Wear Nigerian' brands

Over the past few months, feminism icon Chimamanda Ngozi Adichie has been stepping out in stylish and chic outfits made by Nigerian designers. From a hand beaded Style Temple bomber jacket to a orange top and skirt by MsBeefab.

Taking to her official Facebook page, the writer opened up about the journey so far in her "Wear Nigerian" project. The mother of one also revealed that she she has finally joined Instagram.
The account being managed by her two nieces is where she will be documenting her project.
My Project 'Wear Nigerian' on Instagram.

Read her post below...
The Nigerian government's disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty.
If we are to grasp for a silver lining, then the 'Buy Nigerian to Grow The Naira' rhetoric is one.
In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. (Before, by the way, President Buhari declared ‘Made in Nigeria dress’ days.)
In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I'm particularly interested in 'inward-looking' brands, those for whom dressing Nigerian women is as important as other goals.
I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.
At the suggestion of my very au fait nieces Chisom and Amaka - who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) - I am now on Instagram at chimamanda_adichie documenting my 'Wear Nigerian' project.



Nice one, if we don't blow our trumpet,,no one will.
Buy Naija to grow the Naira.

. ~BONARIO~says so via NOKIA LUMIA

Niyi Daramola said...


Akintunde Bankole said...

Right way to go. Only nigerians can kick start the growth of nigeria economy.

Anonymous said...

we say buy nigerian bla bla, most of these 'made in nigeria clothes are so expensive and not affordable for even an average nigerian. i went into wana sambo to buy a dress and it cost 56,000 naira and im thinking why should i buy this when i can get 4 items from riverisland or zara for 50k. their zippers get spolit after wearing it just once. i dont want to hear this rubbish buy nigerian nonsense again. buy what you can afford.

Ademola Adunola said...

Good decision, let's promote what we have #vivanaija

Agbomen said...

Exactly, Bonario. I agree totally. She's one our notables in the Diaspora, we need them to help blow our trumpets over there also.

Vivian Reginalds said...

everyone has...
-D great anonymous now as Vivian Reginalds

Emma said...

right way to go. only nigerians can kick start the growth of nigeria economy.
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Anonymous said...

Aren't the materials still imported? Abeegggeee... the idea is for people to afford them, yet we can't so, what's t point?

kisbykay (Travelling Agency) said...


Ushie Blessing said...


ogechi isiguzoro said...

Tks Annon. Na who dey deceive who

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