Joy Isi Bewaji addresses Davido's brother's offensive post about his dog feeding better than some people, calls him an idiot born into wealth | Welcome to Linda Ikeji's Blog

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Tuesday, 18 April 2017

Joy Isi Bewaji addresses Davido's brother's offensive post about his dog feeding better than some people, calls him an idiot born into wealth

In a lengthy Facebook post, Managing Director at Happenings Radio Joy Isi Bewaji, addressed a SnapChat video by Davido's elder brother, Adewale Adeleke, in which he shared a photo of his dogs' meal and said his dogs feed better than some people.

"My dogs eating better than some of y'all," he wrote. He has since apologised for the post which he said was not meant to be offensive.
In reaction to his post, Joy addressed the attitude of trying to rub one's success in the face of others by being condescending to them. She said it was especially an attitude displayed by black men and that a black man doesn't feel his success is complete until he can intimidate another with it. She pointed out that it is the reason why African Americans go about wearing their wealth on their neck because, according to her, "black success isn't success if it cannot make the next black person uncomfortable."

See what she wrote below:

"My dogs eat better than some of you." - Davido's older brother brags.

For the black man, it is not just money and success... it is the delight in humiliating another black man.

A black man doesn't want to be successful if it will not allow him show off. We can't comprehend quiet success. It has to be boisterous, vain and condescending to others.

It is on this premise that we birth the #pepperdem concept.

One step from point A to point B, the black man looks around to see who he can taunt with success that really isn't success, just a natural order of life... as instinctive as moving your head or your arms. Nothing more.

Your career is just taking off, no well thought-out plan just yet, no real success yet, it's still early days... but you are already a star (pronounced: staaaah)... you already have fans... you are already into the #pepperdem crap. Who are you peppering? Nobody. The journey is still far. Why do you need to look around to see who you can hurt with your average goals? Why is it even necessary?

It is why African Americans have to wear their wealth around their necks, dragging thousands of dollars around like a dog.

-Because black success isn't success if it cannot make the next black person uncomfortable.

In Nigeria it's just pathetic. Not for Davido's brother. He is just an idiot born into wealth.

It is mainly for people who take this nonsense seriously.

I'm sure Zuckerberg's dogs eat better than many African children. Oprah's dogs too.

But I'm sure neither Mark nor Oprah's pet sitter would feel the need to take pictures of their pets' food to taunt people living on minimum wage. (Davido's brother is the pet sitter in this case. Born into wealth should, at least, come with some decorum.)

It's unnecessary. It is the game of psychopaths. The lack of ability to show empathy.

We are so average, and in this mind-numbing averageness, we are resplendent in our arrogance.

You have make up on, yet you feel the need to #pepperdem. Makeup lasan. Fake eyelash and contour. O tan.

You manage to pay for a logo design for your zero profit company yet to make one miserable million Naira, but you need to sign off with #winning.

How?

I know people who can barely get up in the morning to pursue one goal... right on their beds, they are thinking of ways they can make people jealous of a "success" or some kind of progress that happens only inside their heads.

You pay your rent, it comes with a hashtag #doingitbig. Shouldn't you be able to pay your own damn rent in the first place?

I can't understand.

Not too many black partnerships succeed. Black man wants to buy Range Rover with the first cheque that comes in, even if he has to starve till the next cheque happens.

From Polticians to Pastors to the average Paulina...trying to show us they have arrived.

God help you and your small dreams.

53 comments:

Anonymous said...

OMG!!! I so love Joy Bewaji such an intelligent writer with vision and thinking faculty unlike most black people,I need to meet this lady, she is my twinnie my sister from another mother!! Great minds she has, i love love her, apart from Chiamanda, I cannot believe I am reading an article from one of this generation product, her family and friends should be proud!!!

VEEKEE FRESH said...

i think you are truly frivolous... see what money has turned you into...#moneymissroad

Anonymous said...

Wow!!!! Joy ISi Bewaji.. I don't know you, but all I can say is, what a woman! What a write-up.

NaijaDeltaBabe said...

Hmmm


... Merited happiness

OSINANL said...

*sigh*

Busola said...

Love your way of thinking.

Vivienne B said...

Perfect Response!

omo osagie said...

Very true they seem to 4get dat a man's wealth is not measure by d material tins he's able to acquire but by d number of lives u've touched, by d number of people dat can boldly mention ur name while giving their succes stories.

Anonymous said...

True dat

Anonymous said...

"I'm sure Zuckerberg's dogs eat better than many African children. Oprah's dogs too.
But I'm sure neither Mark nor Oprah's pet sitter would feel the need to take pictures of their pets' food to taunt people living on minimum wage."

Ms. Joy, this was all you needed to say. God bless you.

Muna Saphire said...

Savage! Madam God bless u plenty for me..see the dirty ekuke dog sef..as dirty as its owner... Oga go and shower first abeg...

Anonymous said...

So APT!

9ja Parrot said...

Gbam!!! All correct.

Anonymous said...

Davidos brother just acted like some one with poverty stricken mentality.

Vivian Reginalds said...

really offensive post I must say!!!
-D great anonymous now as Vivian Reginalds

Oghenetega said...

God bless these Lady.
Davido Brother is an Hediot to think he was born into wealth..
Such a shame like omo Oju ori ola ri..

@MEETD®EALEVANS™ said...

Whao the writer is very smart...this are the kind of people I want to be friends with...

Holla Jhay said...

True talk! But he has apologized.

Anonymous said...

Well said.

LIS_tiger said...

........seen

Chop Chop said...

It's ok to be rich but mind what's coming out of your mouth.

Yusuf Ayobami said...

Hmm.... this is awesome.... not to only davido's brother but to all of us...I Don pick my own from there..thanks

Jisco Benjamin said...

Most blacks have poverty mentality.

O-Ice said...

Some real anger there, justified though. And plenty truth too.

Anonymous said...

Please oh, what is a Joy Isi Bewaji? Everybody shows off on social media. Some people showing get levels pass some other people showing off. Like that actress wey thief person dog take pose or gifty posing with another man Range Rover. So this Joy Isi Bewaji object is welcome to social media. Which one be happening radio again? Some people no get better ideas for names.

FredLaw said...

Stereotyping. It's not an exclusively black trait.

Anonymous said...

Joy Isi Bewaji i am soooo in love with you right now. Your piece has hit the nail on the head. The question is why? what is the purpose of the show off and intimidation. All i see is everyone competing for cheap publicity, an aftermath of arrogance and low self esteem usually displayed by those "new money" people and their offsprings.

Anonymous said...

The fools will always be with us, some rich: some not so rich. Unfortunately, that's one disease that has no known cure. No one, not even our own Dangote, is ever so rich that eat a whole cow for dinner. Everyone eats just enough. I know you must have done your best but there's no doubtI Dad still need to do some work on this fool. Administer a few well-placed bulala on his bare back, Sir. He is giving your whole family a bad name.

Anonymous said...

Oh!Finally!Someone making sense on social media.....#rollingmyeyes#

Anonymous said...

What a writerup. God bless you for that

Tadel said...

Best post ever.
I know some people will say showing of wealth is a kind of motivation.
But then...come to think of it... how many times has Dangote shown off wealth???...even as he is a source of motivation to a whole lot of people....

The point is you don't need to show off to inspire or motivate someone...#MY2cent

Anonymous said...

OMG and I thought I was a good writer... Enjoyed every bit of this article, so true

godwin peter said...

Wise word from the wise one. Lesson to us all! I take my leave......

Anonymous said...

Is this pepper them syndrome that lead to people stealing our common wealth while the rest of us are suffering.as for Davido's broda, it is obvios he has no brains. He might have apologised but the post shows his kind of mentality. But let him remember that Barack Obama's father is not among the richest in USA.

richard okon said...

I trust Joy.. No be today she don dey write. Thumbs up.. Omo Babaolowo na monkey miss Road.

Anonymous said...

I think the only thing Davido and his silly brothers would be remembered for in the next couple of years is just giving birth to bastards. Bunkum!bunch of idiots!!!

Anonymous said...

I think the only thing Davido and his silly brothers would be remembered for in the next couple of years is just giving birth to bastards. Bunkum!bunch of idiots!!!

Anonymous said...

I think the only thing Davido and his silly brothers would be remembered for in the next couple of years is just giving birth to bastards. Bunkum!bunch of idiots!!!

Ijeoma Iduh said...

Love you isi bewaji for this piece.

Anonymous said...

Gbam. 100% correct

Agbomen said...

A true and complete synopsis of the black man. A really interesting piece. Had to read twice, it was like listening to a really nice music. Well-done ma'am.

Anonymous said...

aaah call.a
spade
a
spade
the
dog
feed
better
than
most
Nigerians

Anonymous said...

@anonymous16:37.Who are you? Did u screen this your comment before u posted it. Illiteracy is a big disease. Pls look for an adult literacy school somewhere and attend. It will help you. Don't know you but am ashamed for you.

Agbomen said...

😂😂😂😂😂😂😂 You and this your "Bunkum". It really cracks me up. U make really Intelligent comments.

God's Own said...

foolish boy!who ya dog food don ep?

Anonymous said...

When intelligent people like joy is talking, illiterates keeps quiet .who's this fool with a fish brain ? Pls go back to school

Anonymous said...

Who's this fool?when intelligent people like joy is talking, illiterate keeps quiet,empty skull
Pls go Bk to school

Anonymous said...

You couldnt have put it better. Show off is show off. People like linda will just insert motivational so that they dont look stupid in the process

Iyke said...

Idiot born into a previous treasury looter"s family.
Check.

Ade Akinrin said...

Davido brother is a arrogant stupid mutherfucccker who in my eyes is not a worth while celebrity and has to use his dogs to get attention in the public eye. I bet deep down he is jealous of his junior brother success who I think is a fantastic artist and has the quality to wear his heart on his sleeve and be honest about his life and boast about his wealth which he has every right to do, but as for his brother he should just shut the fuck up.

Anonymous said...

Lop

Anonymous said...

Oh my! I love you and God bless you really Big Joy for being this wise.Black people showing their inferiority complex.Hardly will you see white people displaying stupidity.That is why they will always be ahead of us.

Zhang Long said...

SOME PEOPLE ARE SO POOR, THE ONLY THING THEY HAVE IS MONEY

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