"She wrote me (later) that she had thought it was kind of unfinished, and if they liked it she could finish it properly,” Cook said of the sketch in an interview with WFLA-TV. "But they were smart enough that they didn’t want anything done to it."Cook's picture became the company's official trademark in 1931.
"The logo is the essence of who we are," David Yates, vice president of Gerber’s North America operations, told WFLA. "It is the epitome of a happy, healthy baby and the symbol of trust we have with parents. It’s everything to our company.”