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Thursday, 10 November 2016

Content Marketing Fundamentals

Did you know that in today's knowledge economy, everybody (individuals or corporates) is a publisher? Did you know that marketing today, is about giving people something to talk about? Did you know that content marketing can contribute to or even begin as part of a conventional campaign - the difference is that once the campaign is over, the content marketing - the conversation - continues, allowing you build a lasting relationship with your audience?

Did you know that effective publishing depends on the five Ws?:
-Who are you publishing for? (Personas & Audiences)
-What should you publish? (Types of content)
-Where should you publish? (Channels & Media)
-When should you publish? (Content calendar)
-Why are you publishing? (Results & Objectives)
You have a unique opportunity to learn from the masters in a no-holds-barred, absolutely interactive training programme that runs for 2 (two) Saturdays; November 19th & 26th, 2016.
BENEFITS
After this training programme, you would have learnt:
-How to create content for omni-channels
-The important role that content marketing plays in both B2B and B2C organisations.
-How content can create, lead and inform new pathways to purchase.
-The fundamentals and directly sequent steps in action to effective content creation.
-The mastery of the 4 Es of Content Marketing: engage, excite, educate and entertain.
-How to derive maximum value from every content you publish.
-Fundamentals for Creating Data-driven Content
-Developing Content Marketing Analytics
-All you need to know to create winning videos (from concept to viral)
Venue: Niger Palace Hotel 1, Thorburn Avenue, Opposite Ozone Cinema, Yaba, Lagos.
Date: Saturday, 19th & 26th November, 2016.
Time: 10am - 4pm (19th) & 12 - 4pm (26th)
Course Fee: N10, 000 (ONLY)
All attendees will receive an attendance certificate and a digital copy of course materials.
*Limited seats available. Hurry now! Call Ukeme on 08167616338 to register now!

9 comments:

vinna saviour said...

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Uju Phil said...

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Seen

Eddy Ogbunambala said...

Ok

Juliet Iwuno said...

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