Revealing the new advert for 'So Lashy' on Instagram, CoverGirl wrote;
"#LashEquality = bold, sexy lashes for ALL.At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created#SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our#SoLashy fam (and their lashes) have come together to stand for#LashEquality. Bold, sexy lashes for all: are you on board? "