Thanks to her in-depth tutorials showing her fans how to contour, strobe and channel their inner Kardashian, she is one of world's biggest beauty authorities. Her road to the top was an unlikely one. Born to Iraqi parents and raised in Tennessee, she studied finance at college but was desperate to become a make-up artist so decided to follow her dreams.
'It was hard because here’s my husband who was the breadwinner and is now reporting directly to me. In the beginning it was so sensitive,' she admits.
'Like you should feel ashamed for wanting to go under the knife. You should feel ashamed for getting fillers. If I want to look more beautiful, why am I all of a sudden categorised as a certain woman?' She may be top of her game now but she's certainly not resting on her laurels. She said: 'I promise I’m going to own the beauty world. In the way socialising will never be the same because of Mark Zuckerberg, or travelling will never be the same because of Uber, my vision is that the beauty world will never be the same because of Huda Beauty. 'I want to be the Oprah of beauty... bigger than the Oprah of beauty.'