The La Casera Company says it is a season of gifts and giveaway for all its consumers, even as winners have begun to emerge in the La Casera Birthday Wheel radio programme. The La Casera Birthday Wheel is a way of getting consumers to appreciate one another by wishing a loved one “Happy Birthday” and stand a chance to win fantastic prizes for their thoughtfulness.
In a world where everybody seems to be too busy to remember loved ones, La Casera deem it necessary to promote togetherness and friendliness through the radio programmme as this will create excitement and make everyone feel good. Every caller stand the chance to win a prize by picking a lucky number on the programme when they call in to wish someone a happy birthday as there are lots of Iphones, Ipods and cases of La Casera Apple drink to be won while the programme last.
Speaking on the initiative the Managing Director, The La Casera Company, Mr. Roland Elbert, states that the La Casera Birthday Wheel is just one of our consumer reward platforms running on radio, while we have a full scale activation team roving round the cities across the country and thrilling consumers with free bottles of La Casera Apple Drink.
“Like you all know, La Casera is all about fun and excitement and our ultimate goal is to ensure that our consumers are constantly engaged and rewarded with loads of fun and excitement.
The La Casera Birthday Wheel is airing on OGBC2 in Ogun state, Splash and Fresh FM in Ibadan, Wazobia FM, Cool FM, Top Radio, Beat FM and Inspiration FM in Lagos. Consumers are therefore encouraged to tune in to these stations and stand a chance to be part of the lucky winners that will emerge.
“We are excited about these different avenues through which we can engage and also reward our consumers whose loyalty over the years cannot be questioned.” Stated Elbert.
Photos from activation