The Nigezie brand has over the years also evolved and leveraged on its potential for entertainment, youth engagement and consequently widened its area of influence across new traditional and social media brands, creating new channels across these various platforms from just one TV channel on a single DTH platform ten years ago and connecting with millions of young people within and outside Nigeria.
To mark our epoch making 10th Anniversary, we have lined up a series of initiatives and activations that are designed to deepen the bond between the brand and its target market, increase our level of engagement within the youth segment, reward loyal fans that have stayed with us over the years and recruit a whole new generation of teens and twenties who might have been too young to fully comprehend the possibilities and opportunities that have existed on the Nigezie brand in the last ten years.
INTRODUCING: FREEDOM FEST
The young person, in Africa generally and in Nigeria particularly, has always been at a disadvantage when it comes to self expression and share of voice in the public space. This has led to years of suppression and oppression especially within traditional media platforms.
Technology and the numerous devices and softwares that power it, have more than at any other time in the history of mankind, empowered young people to do be, reach more people, communicate more effectively with others, achieve higher levels of success and generally be better than who they currently are.
FREEDOM FEST is a youth oriented music brand, created to celebrate the new found freedom of expression that young people currently enjoy, on an annual basis. It is also designed to serve as a reminder of how far they have come and a motivation for the long journey, filled with unending possibilities that still lie ahead. This event is in association with the One Lagos brand.
The theme for the first edition of Freedom Fest is #NigezieAtTen. No doubt the Nigezie - Xtremely Nigerian brand, has lived up to its name and mantra. Courage, Tenacity and Vision are the basic elements which we have identified as key factors that make up a phenomenon we have tagged "Spirit of the Nigerian". We have, in the past decade represented the "never say die" attitude of the Nigerian youth in Nigeria and in the Diaspora.
The major objective of the concert is to entertain the fans, not treat them with the usual disrespect and disdain that most event organizers subject them to on a regular basis. Everything from the ticket pricing, to sales outlets, artiste lineup, security and safety measures is designed to ensure that they have a rewarding and pleasant experience.
The artiste lineup for the event will reflect a cross-section of the major acts that have stood out in the dominant music genres in Nigeria, in the past ten years. It will be an eclectic mix of all the usual suspects; pop, hip hop, R'n'B, dance hall, Afro beat, fuji, juju, high life and then some other African genres that made an impact on the Nigerian music space and the minds of the general public, in the past decade.
Venue is the Muri Okunola Park, Victoria Island, Lagos. This venue was specifically selected to ensure safety, easy accessibility and crowd control as well as maximum audience participation by our core target market.
Saturday 29th of October, 2016, from 12 noon.
Due to our partnership with the One Lagos brand, security and crowd control measures will be top notch, to match the size and scale of the concert. There will be a combined security and crowd/traffic management team made up of The Nigeria Police Force, private security outfits, LASTMA, LASAMBUS, LAGBUS, FRSC. All these organizations will create different layers of security and human/vehicular movement templates and initiatives.
There will also be different color coded, glow in the dark wrist bands that will facilitate access to different designated sitting or standing areas by the fans and very conspicuous, color coded Identity Tags for production and event crews, band members, artiste and management team, security personnel, media personnel and sponsors/media partners. There are designated car parks and a shuttle service to and from the venue.
This is about deploying a combination of tested and trusted traditional and social media platforms, in order to deliver a 360 degree media saturation strategy and a near 100 percent public awareness.
Special stand alone boards at strategic locations