This strategic partnership in addition to promoting the AIICO Pension brand will greatly improve public acceptance of retirement planning and pension in general.According to Mr. TundeOttun, Head of Strategic Planning and Corporate Communications;
“Our decision to partner with a brand ambassador was also predicated on the need to infuse a bit of entertainment in the ongoing discussions around retirement planning, in order to ramp up public appeal. Hence, Joke Silva.Being a well-known and respected member of the Nigerian entertainment industry was the first name that came to our mind. We had no doubt that she would be a perfect fit and we are glad she accepted to partner with our company on our quest to secure the inclusion of more Nigerians under the Contributory Pension Scheme."
APML which was licensed by the National Pension Commission in April 2006 commenced operations in May of the same year, with a vision to be the most efficient customer-centric organization in the Pension industry. Since inception, APML has continued to add value to the growing Pension industry through its various public enlightenment programs aimed at sensitizing the general public on the need for Nigerian workers to commence a pension plan from their first day of employment in other to live a good life in retirement.