This is in line with the AkzoNobel global tradition and Dulux brand leadership positioning in Colour mastery.
According to DuluxColour Experts, the 2016 DuluxColour of the Year- ‘Monarch Gold’ is chosen out of a broad palette of yellows that best represents the golden influence of this year’s colour trends. Monarch Gold captures a friendly palette but with a dark mysterious side that adds to its beauty.
Speaking during a special briefing session with professionalstakeholder bodies including; Interior Design Association of Nigeria (IDAN), Nigerian Institute of Building (NIOB),Nigerian Institute of Architects, Nigerian Institute of Quantity Surveyors (NIQS), Nigerian Institute of Estate Surveyors and Valuers (NIESV) and Dulux Decorators Club,the Managing Director, Chemical and Allied Products (CAP) Plc, Mrs. Omolara Elemide welcomed the esteemed stakeholders present and highlighted the company’s responsibility of communicating the annual global colour trend to Nigerians which has over the years been tagged the ‘DuluxColour of the Year’.
“For the past 11 years, Chemical and Allied Products Plc. (CAP Plc.), a subsidiary of UACN Plc. and also the technological licensee of AkzoNobel, the world’s largest paint producer has been sensitizing Nigerians about the annual global trends, overriding mood and colour that embodies this overriding mood” she saidIn his presentation on the 2016 DuluxColour of the Year, the Marketing Manager, CAP Plc. Mr. Dominic Oladeji explained that this year’s DuluxColour of the Year ‘Monarch Gold’ was derived from the overriding theme - ‘Looking Both Ways’ which attempts to strike a balance between two opposing worlds such as ‘Dark and Light’, ‘Heritage and Future’, ‘Words and Pictures’, and ‘The Grid and Letting Go’.
“The 2016 Dulux Colour of the Year is an exciting Colour, it radiates desire for luxury, it is very instructive especially at the moment of seemingly economic downturn, the Colour will inspire hope and positivity that at the end of the darkest part of the night comes light’’ he said.He disclosed that the Dulux Colour of the Year is chosen based on a constant monitoring of emerging social, economic and design trends happening around the world where a panel of independent design experts from different fields of architecture, design and fashion all come together to determine key Colour trends which would fit the pattern each year.
“Every year AkzoNobel Global Aesthetic Center brings together a group of international experts and trend watchers from across the globe and from various discipline of design –architecture, textiles, product designs, graphics and research to discuss what they think will be the major global trends in the coming year. These trends are the basis on which the Colour of the year is nominated” he added.
It would be recalled that ‘Copper Orange’ was named as the 2015 Dulux Colour of the Year.