Swag

The MarketPlace

Tuesday, January 26, 2016

Reckitt Benckiser, RB Partners with FG to save Nigerian children from Diarrhea

Reckitt Benckiser, RB, the world’s leading consumer health and hygiene Company took its Corporate Social Responsibility, CRS to a new height on Tuesday, with the announcement of a multi-billion partnership with federal government to fight the scourge of diarrhea among Nigerian children. 

This fact was revealed when officials of the company paid a courtesy visit to the Vice President, Prof. Yemi Osinbajo where they presented the ‘Save a Child a Minute’ 7.2 Billion Naira program to him. 
Under the programme, Nigeriawill receive 1.2 Billion naira towards creating what the company called, a “Healthier and Prosperous Nation.”


The RB delegation included- Rahul Murgai, Managing Director, RB West Africa; Andrew Fleming, Deputy Head of Political Section, British High Commissioner and Patty O’ Hayer, RB Global Head of External Communications & Affairs.

Others areChief Olu Falomo, Chairman RB Nigeria; Oguzhan Silivrili, Marketing Director RB West Africa and Alasdair Peach, Chief Financial Officer RB West Africa; Kwame S. Boate, Ph D, Deputy Country Director, Save the Children and Dr. David Olayemi, Director of Advocacy and Media, Save the Children.

According to the United Nations Children Education Fund, UNICEF, the diarrhea prevalence rate in Nigeria is 18.8% and is one of the worst in sub-Sahara Africa and above the average of 16%. Diarrhea, it said, accounts for over 16% of child deaths in Nigeria and an estimated 150,000 deaths mainly amongst children under five occur annually due to this disease mainly caused by poor sanitation and hygiene practices.
It is also estimated that diarrhea kills about 194,000 children under five every year in Nigeria, as respiratory infections kill another 240,000.
The global body observed  that trends in the past five years allow for cautious optimism that significant progress will be made in reducing  the number of people globally, who practice open defecation.

Globally, UNICEF is supporting 50 countries including Nigeria to implement Community Approaches to Total Sanitation (CATS) such as Community Led Total Sanitation. This is aimed at empowering communities to identify their sanitation challenges and take necessary actions to end open defecation.

However, Rahul Murgai, the Managing Director, RB West Africa statedthat RB’s global vision is “to provide our consumers with innovative solutions for healthier lives and happier homes.”
He disclosed that RB has been operating in Nigeria for over 50 years and remains one of the key priority markets for continued focus and investment. Accordingly, he maintained that RB has been working to create a culture of health and hygiene and is present in country with its portfolio of trusted brands like Dettol, Nurofen, Strepsils, Gaviscon, Durex, Harpic, Mortein, and Air Wick. 

He further stated that RB is not looking at Nigerian opportunity over short term but see a longer term potential and that Nigeria will remain the epicenter for African growth and plays an important strategic role in serving and developing other key markets in West Africa.

“With Dettol, a trusted name among Nigerian households and mothers, we have been actively partnering with Ministry of Health, Nigerian Medical Association, Save The Children and other NGOs to create scaled awareness around good health and hygiene. As part of our ongoing commitment, we have already reached 5 million mothers and 3.9 million school children over last 6 years to improve maternal health and reduced infant mortality in line with Nigeria commitments to the Sustainable Development Goals.

“However, these interventions though in right direction, need much greater participation and scale from like-minded corporates, NGOs and government if we were to build a truly healthier and prosperous nation. 

The Water and Sanitation Program Research reports that Nigeria loses N455bln annually, to poor sanitation and hygiene. This increases the risk of disease and malnutrition making it an urgent priority for all the stakeholders and society. We believe that the implementation of National Health Act, Rota-Virus and Wash Policy will all contribute to making Nigeria healthier, Murgai said.
The impact, according to the RB boss, is startling in human terms- as ‘one child dies every minute’ under the age of 5 from preventable diseases, specifically diarrhea.
   
“ Accordingly, we are announcing the ground breaking ‘Save a Child a Minute’ program in partnership with Save The Children and Lagos State government being piloted in Shomolu LGA where we are working to reduce prevalence and incidence of diarrhea by 50% and mortality by 80%.
“What makes the program ground-breaking is that for the first time, a holistic approach on the WHO Seven (7) point plan is being implemented in Africa. The knowledge is being shared with the Federal government in anticipation of creating a national movement to fast scale the program,” Murgai added.

Speaking specifically on Dettol’s commitment to increase awareness around the importance of adopting healthy hand washing habits among children, Murgai revealed that the Dettol School Hygiene Programme (SHP) which was launched in 2009 has reached more than 3.9 million children since inception with various education materials and school visits to enlighten the pupils on the importance of personal hygiene
X5X5
“Every year Dettol reaches over 1million new moms in hospitals and 1million school children through hand washing programmes in schools to reduce infant deaths and improve maternal health through its Dettol grassroots hygiene programmes”,  he  said.

Not a few analysts agree that these joint interventions have become very critical as the Water and Sanitation Programme Research reports that Nigeria Loses N455bln annually which is 1.3% of the Nigeria’s GDP to poor sanitation and hygiene which increases the risk of disease and malnutrition.



, R-L , 1 , Vice President Osinbajo (right) welcomes the Managing  Director Reckitt Benckiser(RB) West Africa , Rahul Murgai and the Chairman of the Company, Chief OluFalomo to the Presidential Villa, Abuja ..yesterday (19-01-2016)

R –L , Vice President Osinbajo ; the Managing  Director Reckitt Benckiser(RB) West Africa , Rahul Murgai; the Chairman of the Company, Chief OluFalomo and Deputy Head , Political Section British High Commission , Mr. Andrew Fleming during the visit of the company to Presidential Villa, Abuja ..yesterday (19-01-2016)

50 comments:

Ruphina said...

Catch u. Linda do something

Ruphina said...

OMG. Credo ut intelligam. Linda do something

BeBe Carter said...

Nice one.

chioma jacinta said...

Long reading. * it's well*

Sandra Ndukwe said...

NICE ONE

SENSATIONAL PURITY said...

Selfish aim

Pesin Pikin said...

Nice

linda ikeji daughter said...

good.taiwoadeyemo28@gmail.com

Jenny Duby said...

Nice one..#LindaConfirm

Ngozi Ebere said...

No be only save na savings

Don Pafegs said...

God bless Nigeria



Read The Surprising Health Benefits of Papaya Seeds

mudi X said...

Thumb up

CherishD said...

Nice one.

Ndubisi Tochukwu said...

Good move.

Solomon Chukwuka said...

OK....seen

Quinn steve said...

thats good

Andy sneh said...

Nice gesture

Juliet Iwuno said...

Dats a good one. God help us all. Linda take note!

Vivian Reginalds said...

Linda mkn money snc 2000
-D great anonymous now as Vivian Reginalds

chinelo okafor said...

Na so so bad luck dey follow Bokohari.


















Na God go Punish Bokohari.

Uzoamaka Igbokwe said...

...and money is involved in this said partnership o yet "Nigeria is broke" ok

Nwariaku Munachi said...

Good, they should keep it up

sanrock said...

Good idea

OSINANL said...

All I see is thiefnufu's puppet

Odibe Blessing said...

Nice one.

sandy books said...

nice one

Bridget Abanum said...

okay !!!! let the out come be a positive one and for the betterment of this country !!!
% Linda Your Greatest Fan %

ed DREAMZ said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
Thats nice of them though....
.
.
***CURRENTLY IN JUPITER***

success baby said...

Enter your comment...good to hear

niny said...

Well done sirs

rhema blac said...

ok seen,nice of them....babes aint ugly we r just broke

Miriam Aguzie said...

Ohk.seen#Lindangwanu#

Anonymous said...

Benkisser?!....ok

Eric Nesty aka LIB'S FINEST said...

Nice one.


#FINEST

samson adele said...

Alright!

Sham Amoo Bimpy said...

Alright!!!

Angel Makiz said...

nice one....angelmakiz@yahoo.com

Jamila Shaibu said...

Ok seen...

udeh martha said...

Nice one.

otee elizabeth said...

Ok ooo

golda awosika said...

It's a good one.






#*karlishah*

Adaobilinda her sexcellency said...

That's kul

Owakah I said...

Alright

owakah (A.K.A. Innosometin) said...

lets c how it goes

izy 2 nv said...

NICE ONE

evy claret said...

Dats gud

Eva Da Diva...

Eddy Ogbunambala said...

Very good

Anonymous said...

Can African do without European

Anonymous said...

To heal with you

Anonymous said...

Why my own no dey go

3