The contestants were all required to wear headscarves, covered from head to foot. They were judged on their looks, how well they recited Koranic verses and their views on Islam in the modern world, in front of an audience of mainly religious scholars and devout Muslims
This pageant was actually staged as a retort to the Miss World pageant holding in the same country. The organizers said they wanted to create an awareness within the muslim female community that there is a better form of beauty than the one being portrayed by the Miss World. They said the pageant is Islam's answer to the glamorous Miss World Pageant. Congrats to her!