Samsung Electronics West Africa, a subsidiary of Samsung Electronics Company Limited, a global leader in digital home appliances, today announced the introduction of its new Bottom Mounted Freezer refrigerator featuring several category firsts.
The new refrigerator, which automatically adjusts cooling speed in response to temperature fluctuations for more energy efficiency and to strengthen durability, affirms Samsung’s dedication to providing appliance innovations that deliver unparalleled performance, greater flexibility, superior organization and more convenience for today’s busy families.
With the new Bottom Mounted Freezer, Samsung brings powerful technology innovations into the home, empowering families to get more out of their appliances and enabling households to run more efficiently and harmoniously.
Most notably, the new refrigerator features Samsung’s superior Digital Inverter Compressor that strengthens durability and improves energy efficiency and cooling performance by automatically adjusting across five speeds of RPM in response to cooling demands. Whether due to frequent door openings, a hot plate of food or outside temperature changes, the compressor reacts to either rapidly provide cold air or slow down to reduce unnecessary energy consumption. And, unlike other models, Samsung’s compressor operates only in case of need, producing less noise. While this innovative technology works to strengthen the durability and extend the life of the refrigerator, Samsung backs it up with a 10-year warranty – a first in this segment.
“In many ways, the refrigerator is at the heart of the kitchen, experiencing a lot of physical demands and activity throughout the day,” said Product Manager, Refrigerators, Samsung Electronics West Africa, Manmohan Chandroth. “In addition to small temperature changes that come from frequent door openings, we also thought about situations in which a home’s electricity supply may be unstable with spikes and power cuts. This will damage a refrigerator over time. And if it breaks, it causes a huge amount of stress and takes significant time, money and effort to fix or replace. At Samsung, we pride ourselves on always thinking ahead to what our consumers will need, and our new Bottom Mounted Freezer Refrigerator thoughtfully delivers on providing real solutions with unprecedented technology, durability and design,” he adds.
An Easy Slide shelf effortlessly slides out to enable more efficient organization and easy storing and removal of groceries, while reducing dead space deep inside. In a conventional refrigerator, it is inconvenient to put large items in the drawer due to its small entrance. But a Full Open Box in the new Bottom Mounted Freezer Refrigerator can be pulled out fully so you can store items from corner to corner and to easily remove large and bulky food items. A wider and deeper Big Guard door shelf accommodates big and tall bottles – perfect for larger entertaining occasions that require many and varied size beverages.
Samsung’s new Bottom Mounted Freezer Refrigerator offers several other category-first features that highlight convenience, including an entire Grab’n Go sauce basket that can be detached and moved for cooking or enjoying a meal, a top LED that illuminates the refrigerator’s interior more brightly than conventional models.
No other refrigerator ensures optimal freshness like the new Bottom Mounted Freezer Refrigerator. A CoolSelect zone allows consumers to control the temperature of that compartment with a simple-touch button display, maximizing freshness and allowing the space for multi-purpose use, keeping vegetables and meat fresher far longer. And No Frost Technology prevents ice buildup on the inside of the freezer wall and prevents water drop formation in the refrigerator that can leave stains.